Scotty Iulianelli never realized he was a doodler until he got caught. For the Detroit-based musician and graphic designer, the outlet of sketching wasn’t some time-killing, daydreaming hobby, it was his way of processing the abstract nature of the figurative ‘nuts and bolts’ of his day-job. Whether you’re reading about it, or hearing it in a staff meeting, the esoteric process of altering the dynamics of an audio signal is... admittedly abstract. Iulianelli didn’t realize how often he was working out the fundamentals of tubes, transformers or microphone capsules by-way-of trance-like sketchings. He got caught in a meeting, his head popping up from his page, because it looked like he was frittering away his time. But for Iulianelli, he just needed his own tangible blueprints.
All his life, as a guitarist and music lover, Iulanelli has been fascinated by the gear that came with the performance and recording aspects of rock ‘n’ roll. The aesthetic, the beauty, the allure...of what he was drawing, also didn’t occur to him, at first. But he definitely found some new invigoration in his capacity as a cartographer of circuits and signal paths. On the other side of 30, settled down with a family and a day-job in music (not to mention a weekend/night-time job in music), Iulianelli felt like there was simply no time like the present to explore this new, somewhat adjacent avenue of creativity. Without any concrete intentions of starting his own design company, his anatomy of microphone and outboard gear struck an unexpected magnificence in the eyes of folks following his social media posts. Within a week of his first design, Analog Prints became a reality.